Place strategy decides how many doors a product goes through and how the stock reaches them. Intensive distribution stocks every possible outlet for a convenience good, selective screens a subset of retailers for a shopping good, and exclusive gives one outlet per area for a luxury or specialty good, trading reach for brand control. Behind the channel sits physical distribution: warehousing holds stock, transport moves it and inventory management sets how much to hold, where too little means stock-outs and too much means holding costs. This is the real knowscape from knowhere, not a picture of one. Drag it. Watch what actually changes.
Marketing is one decision made seven ways: every element — price, promotion, place, the plan itself — is a bet about what a specific customer wants and will pay for. Get the customer wrong and every tactic misfires in the same direction. The exam hands you a business and asks whether its choices actually match the market it's chasing.
The set opens flat — you play safe and watch how the floor reacts.
You read the room and adjust pricing, promotion and place to lift energy.
The crowd peaks and holds; you keep tweaking to sustain it.
knowhere maps every concept to what it rests on and what rests on it — 4 underneath this one, 1 built on top. Each one says why, in a sentence, not as an arrow on a diagram.
Each one is its own knowscape in the app — built for how a particular student takes things in, not one explanation handed to everybody.
Every HSC and VCE concept in knowhere is built like this one — mapped to your curriculum, never capped by it. Free for a week. No lock-in, cancel inside the week and pay nothing.
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